Like many elements of the hospitality and journey trade, the occasions sector is discovering new and simpler methods of doing enterprise instantly because of its response to the pandemic. Covid-induced journey restrictions compelled a shift to on-line occasions and hybrid codecs, mixing digital and bodily components.
However now occasion corporations, resembling main Asian operator Riviera, are recognising that these new codecs and applied sciences are creating higher, extra interactive occasions and are prone to turn into a everlasting characteristic in future.
Benoit C Thebaut, director and co-founder of Riviera, mentioned he anticipated most conferences would proceed to have a digital element to develop viewers attain and engagement, and to allow host corporations to reinvest prices saved on transporting audio system into higher content material. He mentioned this was already taking place in China the place Riviera is experiencing robust development on the again of the restoration within the home market.
Thebaut was talking on the announcement of a brand new partnership between Riviera and The Delivering Group, Asia’s fast-growing platform for technology-driven tourism and hospitality options. The 2 corporations have signed a world partnership to collectively leverage their companies and consumer bases, with a concentrate on Asia Pacific/Higher China markets that are steadily beginning to rebound from the pandemic.
For greater than 14 years, Riviera has offered fine quality occasion administration companies to a number of the world’s prime manufacturers, together with Fb, Netflix, CBRE, CNBC and UBS, in addition to main journey and hospitality manufacturers resembling Emirates, Sands China, Marriott Worldwide and Capella Resorts and Resorts. The corporate has a robust presence in mainland China with workplaces in Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen, in addition to Hong Kong, Macao, Singapore and Bangkok.
The Delivering Group co-founder and director Mark Simmons mentioned that many corporations had been searching for simpler methods to make use of occasions to attach with prospects, suppliers and companions in Asia Pacific, Higher China and North America. “By means of our partnership with Riviera, we may also help them entry shoppers with the newest occasion options for conferences, exhibitions, roadshows and product launches via our workplaces in Asia Pacific, Higher China and North America.”
Thebaut mentioned he was additionally excited to associate with The Delivering Group to reap the benefits of the corporate’s in depth community of journey, tourism and hospitality connections all through the areas.
The alliance with Riviera is the newest transfer by The Delivering Group to type a robust coalition of gross sales, advertising and marketing, PR, digital, distribution options suppliers concentrating on the journey and hospitality sector. Within the final six months, the group has signed agreements with AI chat specialist HiJiffy, expertise consultancy CUBE, tailored on-line reserving consultants Ebook Tech and resort administration corporations, Absolute Lodge Companies and Valor Hospitality Companions.
Simmons, who co-founded The Delivering Group with skilled trade leaders Joe Cauchi and Mike Yates, mentioned many hospitality and tourism corporations have been fighting the problem of sourcing the correct companions for his or her enterprise when there have been so many various suppliers and platforms to select from.
“Now we’ve an skilled, pleasant, reasonably priced and extremely environment friendly one-stop store for administration corporations, house owners and builders to attach with the main gamers in every little thing from contract and income administration to gross sales and advertising and marketing, occasions, illustration, AI options, digital advertising and marketing and buyer engagement – The Delivering Group and our Affiliate Companions.”