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STB launches WhatsApp channel for Indian journey commerce

The Singapore Tourism Board (STB) India workplace has embarked upon a communication initiative by launching a WhatsApp enterprise account to proceed strengthening their engagement with the journey commerce fraternity in India.

As one of many first nationwide tourism organisations (NTOs) to introduce a WhatsApp Enterprise Account in India, the tourism board seems ahead to leveraging this added B2B communication platform to disseminate info and updates on Vacation spot Singapore in a extra direct, swift and well timed method.

Because the begin of the COVID-19 pandemic, STB India has undertaken the #UnitedWeStand commerce engagement theme to ramp up commerce engagement efforts. Video messages showcasing solidarity and unity with the journey fraternity, replace periods and webinars on Vacation spot Singapore to upskill their companions’ leisure and MICE product information, and so forth. have been among the initiatives undertaken by them out there.

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